NewEdge Advisors Appoints Former LPL Executive Vice President Steve Pirigyi to Lead Its Next Phase as President

November 17, 2022

NEW ORLEANS – November 17, 2022 — NewEdge Advisors, LLC, a leading New Orleans-based RIA supporting successful independent financial advisors nationwide, announced today that former LPL Financial Executive Vice President Steve Pirigyi has joined the firm as President and Jeff Cutler has been appointed to the newly created Chief Experience Officer and Managing Partner role.

“This announcement furthers our efforts to add depth and experience to the NewEdge Advisors leadership team to support our continued growth,” said Alex Goss, NewEdge Advisors’ Co-Founder and Co-CEO. “Steve provides a breadth of knowledge and firsthand experience that is second to none. During his distinguished career, he has not only worked with many of the industry’s finest leaders, but he’s also demonstrated that he has a unique ability to seize the opportunities and tackle the challenges inherent to this space. As we grow and scale, we must continue to efficiently deliver core RIA services and support to our network of advisors, while prioritizing and cultivating their overall experience as part of the NewEdge Advisors family.”

Mr. Pirigyi has more than three decades of experience in the financial services industry, including a 24-year career at LPL Financial. While there, he served as Executive Vice President, Business Development and was a member of the team that helped the firm grow its advisor headcount from 1,500 to more than 16,000.

After leaving LPL in 2018, Mr. Pirigyi founded The Higher Line LLC, a successful business coaching firm that served many of the industry’s top performers. He is also a co-founder of Ignition Point Partners LLC, a consulting firm that provides benchmarking and knowledge of the ever-changing competitive landscape to multiple broker-dealers.

NewEdge Advisors is an SEC-registered investment firm that attracts successful advisors with clients falling in the upper half of the mass affluent to bottom half of the high-net-worth segment. It has 265 affiliated advisors in 32 states who manage $16.5 billion in brokerage and advisory assets across 65,000 client accounts.

Mr. Pirigyi added, “There is no other firm like NewEdge Advisors. I’ve worked closely with Alex and Co-CEO and Co-Founder Neil Turner for years and have longstanding relationships with many team members. Seeing this level of talent and knowing where the firm has come from and where it is going, I could not pass on the opportunity to help shape the next chapter of the NewEdge Advisors story. There are many parallels between my time at LPL and the growth at NewEdge Advisors. I’m excited to channel my experience into ensuring the firm continues to grow the right way with the right people while building an exceptional community and platform for independent advisors.”

Mr. Cutler, who joined NewEdge Advisors in 2018, has played an integral role in shaping the firm by leading the evolution of the advisor experience. The firm launched several initiatives focused on elevating the advisor experience under his leadership. As Chief Experience Officer, Mr. Cutler will focus on advisor advocacy, technology and marketing.

Mr. Turner said, “Naming Jeff to the newly created role of CXO is indicative of our serious commitment to the overall advisor experience. Every decision we make as a company must benefit our growing network of advisors. These enhancements to our leadership team will have a direct and significant positive impact on our advisors.”

About NewEdge Advisors

New Orleans-based NewEdge Advisors is a leading RIA founded by Alex Goss and Neil Turner. The firm, built by advisors for advisors, embraces a transparent approach to educating advisors on the independent opportunities that currently exist in the industry landscape. This approach, combined with best-in-class advisor services and multiple affiliation models, including direct 1099 and W-2, continues to attract top-performing advisors from across the country. The firm serves advisors in 32 states from coast to coast.

Previously known as Goss Advisors, the firm became a part of EdgeCo Holdings in 2020 to lead the 1099 wealth division. In 2021, NewEdge Advisors was created as a part of the launch of NewEdge Capital Group.

About NewEdge Capital Group

NewEdge Capital Group and its subsidiaries collectively trace their roots back over 30 years and provide best-in-class technology-enabled solutions and support services to financial advisors and their clients. Today, NewEdge Capital Group has over $30 billion in client assets and supports over 300 financial advisors servicing several thousand households, family offices and institutions comprising more than 75,000 client accounts. The company is a division of EdgeCo Holdings, LP, which collectively services over $150 billion in assets through NewEdge and its other custody and retirement businesses. For more information, visit

Media Contact
Christopher Broussard
Chief Marketing Officer
800-693-7800 x271

You may also like…