Alex Goss

Co-Founder, Co-CEO, Managing Partner | Managing Partner, NewEdge Capital Group

Alex is the Co-Founder, Co-CEO, Managing Partner of NewEdge Advisors. Prior to serving as CEO of NewEdge Advisors, Alex built he and his father’s personal advisory practice into the $8 billion RIA, Goss Advisors. Goss Advisors was subsequently acquired by NewEdge Capital Group and rebranded as NewEdge Advisors.

In his role, Alex is fully dedicated to understanding what successful advisors need and what they do not. His mission is to provide advisors with the tools and flexibility they require to better serve their clients without the limitations wirehouses and big banks force on advisors.

Alex graduated from Louisiana State University and moved to New York City where he worked for the New Orleans-based technology firm It was there that Alex met current business partner, Neil Turner, and they both went on to co-found After developing the business plan into a Silicon Valley venture capital-backed advertising firm, he moved to New Orleans to join his father, Jerry Goss, as a financial advisor. From there, it didn’t take long for the idea of what has become NewEdge Advisors to be born.

Alex lives in New Orleans with his wife, daughter and two sons. In his free time, he enjoys golf, hunting and fishing. He is also passionate about supporting our nation’s most valuable asset, its youth. Alex supports and volunteers with multiple organizations that provide education, mentorship and cultural enrichment to kids in need.